Changes to Review Rich Snippets Limit Available Review Types
The changes made to Review Rich Snippets means Google have limited the support to a certain set of markup types, as well as amending the approach to reviewing your own entity. The post Changes to...
View ArticleRich Snippets Only Displayed in Search Results if Required Conditions Are Met
Google will only show rich snippet results if the required conditions are met. This includes ensuring the markup is technically correct, which you can confirm using a testing tool, as well as making...
View ArticleFAQ & Rich Results May Not Appear Every Time Your Page is Displayed in Search...
FAQ schema is not guaranteed to appear every time the page is displayed in search results. This is similar to rich results, where Google will look at different factors before showing them. Google also...
View ArticleGoogle May Introduce Rich Results Types to One Country First Before Rolling...
With some rich results types Google may introduce them first to one country in order to understand the right approach and how it should be handled, before rolling them out globally. The post Google May...
View ArticleAbuse of Schema Policy May Result in a Sitewide Manual Action for the...
Usually if you go against schema policy, a manual action for the specific type of rich result could be applied for the entire site until a reconsideration process is completed. The post Abuse of Schema...
View ArticleGoogle Filters ‘Misleading’ Emojis from Snippets
Misleading emojis, such as stars which could look like reviews, may be filtered from snippets, otherwise they try to allow for unusual characters. The post Google Filters ‘Misleading’ Emojis from...
View ArticleIt’s not possible to control which images appear in rich snippets
It seems that images are increasingly being used in the rich snippets shown in the SERPs, but there’s currently no way to tell Google which images are preferred for this purpose. The only option is to...
View ArticleFAQ schema can be used on select questions
It’s possible to pick and choose which elements on a page to markup with structured data / schema. For example, not every question on an FAQ page needs to be marked up with schema if you see no value...
View ArticleIt’s not uncommon to see differences across schema validation tools
Users may see a difference in schema validation across tools. This is because the schema.org test is designed to validate all theoretical schemas, whereas the reports in Google Search Console and the...
View ArticleYou can’t force Google to show a specific URL as a sitelink in the SERPs
Sitelinks are additional results that are sometimes shown below a search result in Google. John clarified that there are no meta tags or structured data that would force or recommend a specific URL to...
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